Shaq named President of Basketball for Reebok
Iverson is VP
Two NBA legends, Shaquille O’Neal and Allen Iverson, are returning to Reebok. The shoe company that helped launch their off-court fame. Todd Krinsky, the CEO of Reebok, announced that O’Neal has been named president of basketball for the company, while Iverson will serve as his vice president.
Krinsky said, “Being at the company for such a long time, one of the things I’m most proud of is that we’re actually bringing two of our legacy athletes together and having them be in real management positions within our company instead of just giving them a product in perpetuity and having them come to events and appearances.”
Reebok on Twitter: “Today, Reebok is proud to officially report that longtime brand partner and legendary hall-of-famer, @SHAQ, as the President of Reebok Basketball. pic.twitter.com/nEw6aYnRv3 / Twitter”
Today, Reebok is proud to officially report that longtime brand partner and legendary hall-of-famer, @SHAQ, as the President of Reebok Basketball. pic.twitter.com/nEw6aYnRv3
Reebok is trying to re-establish its position in the basketball market after leaving Adidas. They were acquired by Authentic Brands Group in March 2022. Hiring the duo of NBA icons will help with player recruitment for the brand. Iverson will also focus on Reebok’s presence in grassroots initiatives.
“A big part of my role will be leveraging my network to build bridges, connect the brand with players, and help those players develop through their partnership with Reebok,” said O’Neal.
Shaq named President
Reebok signed O’Neal to the company’s first signature shoe line in 1992 with the “Shaq Attack” series. O’Neal left the company in the late 1990s but returned in 2012 to relaunch the line. Iverson debuted with the company in 1996 with his “Question” shoes, which led to the highly successful “The Answer” shoe line.
My Mixtapez on Twitter: “Reebok Basketball is re-launching in early 2025 and have recently named Shaq as their President, and Allen Iverson as Vice President.📸: Jim Rogash/ Gettyimages pic.twitter.com/lvANrog2JO / Twitter”
Reebok Basketball is re-launching in early 2025 and have recently named Shaq as their President, and Allen Iverson as Vice President.📸: Jim Rogash/ Gettyimages pic.twitter.com/lvANrog2JO
The company expects Reebok Basketball to fully relaunch in early 2025. Miami Heat wing Josh Richardson and Philadelphia 76ers big Montrezl Harrell are two current players who’ve worn retro Reeboks in games.
“We just want to do things differently,” said O’Neal. “That’s what we were best known for back then and what we want to stay true to now.”